Key Highlights
- Profitable business: The platform generates substantial revenue and has a high-profit margin due to its scalable business model. It has acquired all of its customers naturally(currently over 4,125) without any marketing.
- Strong market position: The website is a leading platform in the online sales market, with a strong and established customer base.
- Diversified revenue streams: The platform has multiple revenue streams.
- High-growth potential: The platform has high-growth potential in the expanding e-commerce market, particularly in the digital goods sector.
- Robust technology: The platform is built on robust technology and offers a range of features that make it an attractive option for small businesses and entrepreneurs.
- Strong brand reputation: The platform has a strong brand reputation and is recognized as a reliable and secure platform for online sales.
- Scalable business model: The platform has a scalable business model that can easily expand to new markets and product categories.
- Data-driven analytics: The platform provides data-driven analytics and insights to sellers, enabling them to optimize their sales and marketing strategies.
- Strong user engagement: The platform has a high level of user engagement, with a loyal and active community of sellers
- Established social media presence: The platform has an established social media presence with a strong following and engagement across multiple channels, providing a valuable marketing asset for future growth.
- Potential for international expansion: The platform has the potential for international expansion, with a global market for digital goods and a growing e-commerce market in emerging economies.
-  Natural growth - The current owner has never advertised the platform and it has been steadily growing naturally without any marketing funds spent.

Operations
This e-commerce platform provides various tools and services to help individuals and businesses sell digital products and tangible goods online. Below are some key features:

- Shopping Cart: The platform offers a customizable and secure shopping cart system that allows sellers to accept payments from customers worldwide. It supports multiple payment options.
- Digital Delivery: The platform enables sellers to automate the delivery of digital products like eBooks, software, music, and videos to customers after a purchase. The platform securely hosts files and provides download links to buyers via email or a download page.
- Affiliate Program: The platform includes an affiliate program that helps sellers increase sales by offering commissions to affiliates who promote their products. It provides a dashboard to track affiliate sales and earnings.
- Customization: The platform allows sellers to customize the look and feel of their storefront and shopping cart to match their branding and website. They can add custom logos, images, and messages to enhance their customer's experience.
- Integration: The platform integrates with various third-party tools and services like Mailchimp, Zapier, Google Analytics, and more. It also supports integration with popular platforms like WordPress, Shopify, and Squarespace.

Overall, the platform offers a comprehensive suite of e-commerce solutions that cater to the needs of small to large-scale businesses. Its user-friendly interface, customizable features, and integration capabilities make it a popular choice among online sellers who want to streamline their selling process and increase their revenue.

What needs to be done for this business to keep it running
There are no special skills needed to keep the platform running smoothly and efficiently. Several tasks need to be performed regularly. Here are some of the critical areas that require attention:

  - Customer Support: The platform's success depends on its ability to provide excellent customer support to its users. Customer support tasks include answering queries, addressing concerns, and troubleshooting issues that users face while using the platform. This can be handled by just one full-time support person. Currently, 2 people are responsible for the support.
- Improvements and bug fixes: The platform currently offers great features, functionality and user experience. If the new owner decides he/she can gather user feedback, analyze user behavior, and make improvements based on the insights. Currently, one developer is responsible for these tasks. He can stay and continue working for the new owner at a very low cost.

Customers
Platform’s customers can be divided into two main categories - sellers and buyers.

Sellers:

The platform is primarily designed for individuals or small businesses that want to sell digital products and services online. These sellers can be anyone who creates digital products such as e-books, music, videos, software, courses, and other downloadable content. They may also offer online services like coaching, consulting, or web design.

The platform provides sellers with a range of tools and features to set up an online store, manage their inventory, and handle payments. Sellers can create product listings, set prices, create discount codes, and track sales and revenue. The platform also provides integration with popular payment processors such as PayPal, Stripe, and Authorize.net, making it easy for sellers to accept payments online.

Buyers:

The platform is a marketplace where buyers can find and purchase digital products and services. Buyers can browse through product listings, add items to their cart, and make payments using their preferred payment method. Once the payment is processed, buyers can download the digital product or access the online service.

Buyers who use the platform are typically looking for digital products and services that they cannot find elsewhere. This could be anything from a unique e-book or course to custom software or a specialized service.

Overall, the customers of the platform are individuals or small businesses looking to buy or sell digital products and services. It provides a platform for sellers to reach a wider audience and for buyers to find unique and specialized digital goods.

Financials
The platform has a steady revenue and a growing customer base. Please review the attached P&L sheet and don’t hesitate to ask any questions.

The platform charges a flat transaction fee for each sale made, typically ranging from 2% to 7% of the transaction value. The transaction fee varies depending on the payment processor used by the seller and the seller's subscription plan.

It currently has 4125 actively paying subscribers (the number can vary as new customers are signing up every day)